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When the Ground Shakes: Preparing for the Inevitable Earthquake

Published February 28, 2025

There may be ten biblical plagues, but let’s be pragmatic—earthquakes have made it to our short list of concerns. It’s worth repeating: It’s not a matter of if but when. [yes, I know — the fires are still visible in my rearview mirror too…]

Yet, Dr. Stephen Baruch and I have been discussing earthquake preparedness, drawing insights from renowned seismologist Dr. Lucy Jones. Dr. Stephen Baruch, an expert in disaster preparedness, response, and recovery, has firsthand experience as a first responder. He strongly believes we need to take a proactive approach to earthquake readiness. Our perspectives on earthquakes and how to prepare for them don’t differ.

The Fear Factor

If you haven’t experienced a strong earthquake, it’s natural to wonder about the initial impact—the shaking and sudden loss of control. You might also find yourself thinking –in bed at 3am–about how to stay prepared in an unexpected situation. While many people look for ways to predict earthquakes, focusing on strong building codes and personal preparedness offers us the most effective way to stay safe.

If you haven’t experienced a strong earthquake, you might worry most about the initial impact—the shaking and sudden loss of control. Or perhaps you’ve found yourself awake at night, imagining what it would be like to be caught off guard. These concerns often leads to a search for ways to predict earthquakes, though in reality, strong building codes and personal preparedness play a much greater role in keeping people safe.

The Bigger Picture: Social Fallout After an Earthquake

Dr. Lucy Jones, formerly with the U.S. Geological Survey and Caltech, emphasizes that disasters extend far beyond immediate devastation. The real challenge is recovery, which is often more social than physical.

Research shows that communities with strong social connections recover more quickly and completely after disasters. Why? Because people are the driving force behind recovery—neighbors helping neighbors, individuals choosing to rebuild, and communities supporting local businesses to stay afloat.

Some towns never recover, while others struggle for years. The key difference often lies in the strength of social bonds and a shared commitment to rebuilding.

Are You Really Prepared?

Emergency responders focus on immediate disaster relief, not long-term preparedness. The Red Cross has seen firsthand the necessity of essential medications and comfort items in shelters. But what can you do right now to ensure you’re ready?

The Basics:

• Water – At least one gallon per person (and pet) per day for three days
• Medications – Critical prescriptions and over-the-counter essentials
• Emergency Contacts – A central phone number for family communication
• Walking Shoes – Keep a pair in your car
• Non-Perishable Food – Canned goods and ready-to-eat items

The Overlooked Essentials:

Consider assembling a simple earthquake kit with items often forgotten:

• Whistle – To signal for help if trapped
• First Aid Kit – Bandages, antiseptics, medical supplies
• Light Sticks – For visibility if the power is out
• Tissues & Toilet Paper – Sanitation matters
• Dust Mask (N95 recommended) – Protection from debris and smoke
• Rain Poncho & Latex Gloves – To stay dry and protect your hands
• Survival Blanket – Lightweight but retains body heat
• Pain Relievers & Antibiotic Ointment – Acetaminophen, ibuprofen, aspirin, and Neosporin + cotton swabs
• Extra Clothing – Underwear, socks, sweater, towel
• Solar Phone Charger – Stay connected without relying on hardwired electricity
• Hand Sanitizer – Hygiene is crucial post-disaster

Pro Tip: Charge Your Phone in Your Car

Did you know you can charge your phone using your car’s USB port or cigarette lighter? In an emergency, your vehicle can be a lifesaver for powering essential devices.

Final Thoughts

Earthquake preparedness isn’t just about having a Go-Bag—it’s about fostering resilience in yourself and your community. Take action today, because when the shaking starts, it will be too late to prepare.

For more details on assembling a very useful Go-Bag, check out my earlier blog “Urban Fires – Docs for your “Go Bag“